I would think the best way to hook them is to keep it fun and light--Coloretto light, 10 Days in... light. Games they can play while talking and laughing as you mentioned your other groups doing. Hopefully, you'll find a few who are so intrigued with the uniqueness of your games that they'll ask you about them.

Good luck. I can't wait to hear how it went.

Mary

I once felt compelled to evangelize these games to newbies by doing backflips to get them to a game event, scheduled or arranged just for them. No more. I enjoy the hobby and am open about it and poke just a little to determine interest. Where I spot it, invitations are extended and games played. I, like you, put the reigns on the enthusiasm so that it seems a "normal" but casual and enjoyable experience. Naturally, and without excess effort, people disposed to gaming find themselves returning to the table.

So you start with some 'gateway' games. And, for some of the townfolk, even *they're* too complex.
But if just one of your newbies wanders over and watches you guys play a somewhat meatier game without their eyes glazing over, you've got a new gamer and nothing else matters.
Keep up the good work!